Skip to main content

How to Use Traffic Optimizer

Traffic Optimizer: Reduce Unnecessary Search Traffic and Improve Your L2B​

Searching for availability in hotels that don't convert isn't just inefficient—it’s a waste of resources. This challenge is widespread in the travel industry, yet many accept it as "normal."

At Travelgate, we understand the impact of handling useless traffic across the entire connectivity chain. That’s why we’ve developed Traffic Optimizer, an intelligent solution that enhances connection efficiency within our Marketplace.

Who Can Activate Traffic Optimizer?​

Both Buyers and Sellers can enable Traffic Optimizer within Travelgate. It’s available for every connection regardless of the API used by the Buyer—it works with both the Hotel-X API and the Legacy API.

What Are the Benefits of Traffic Optimizer?​

  • Improve your Look-to-Book (L2B) ratio by filtering out low-converting searches.
  • Reduce unnecessary search traffic, optimizing API performance and saving costs.
  • Decrease response times, improving efficiency for both Buyers and Sellers.

How Does It Work?​

Traffic Optimizer can be applied to either:

  • A specific connection between a Buyer and a Seller.
  • A particular access within a connection.

It uses a data-driven approach to analyze past transactions and automatically blacklist hotels that did not convert the previous day, based on selected optimization criteria:

Optimization Criteria:​

  • No Availability:

    • Blocks hotels that returned 100% "no availability" results the previous day for all requested dates.
      • Example: If searches for January 13th return 100% no availability, the hotel will be blacklisted on the following day (January 14th).
    • If a hotel was not searched the previous day, it will not be considered for blocking. Only hotels that were requested are eligible to be blocked.
    • Hotels blocked under this criteria receive a grace period to accept new searches, and will be unblocked automatically when availability is detected (following day).
    • Grace period: Each hour, some blocked hotels will be allowed to be requested. All blocked hotels will be unblocked during two different grace periods per day.
      • Example:
        • Day 1: "Hotel A" reports 100% no availability.
        • Day 2: "Hotel A" is marked as blocked, but grace period allows it to still respond to searches.
        • Day 3: If "Hotel A" returns availability during any of the grace periods on Day 2 it will not remain blocked. Otherwise, it will be blocked again.

  • Zero Bookings:

    • Blocks hotels that have never recorded a booking with Travelgate.
    • Hotels blocked under this criteria receive a grace period to accept new searches, and will be unblocked automatically when a Booking is detected.

  • Not in Portfolio:

    • Identifies and blocks hotel codes that are no longer offered by the Seller.
    • A hotel must be requested before it becomes eligible for blocking. As a result, there may be a time gap between the first request and the actual blocking.
    • Once a hotel is blocked, it will never be unblocked unless it is included again by the Seller in the HotelList.

Hotels that match these criteria are blacklisted, meaning searches for those properties will be blocked, reducing unnecessary traffic.

🚀 Daily Updates: The blacklist is refreshed every 24 hours, ensuring optimization is always up to date!