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How to Use Traffic Optimizer

Traffic Optimizer: Reduce Unnecessary Search Traffic and Improve Your L2B​

Searching for availability in hotels that don't convert isn't just inefficient—it’s a waste of resources. This challenge is widespread in the travel industry, yet many accept it as "normal."

At Travelgate, we understand the impact of handling useless traffic across the entire connectivity chain. That’s why we’ve developed Traffic Optimizer, an intelligent solution that enhances connection efficiency within our Marketplace.

Who Can Benefit from Traffic Optimizer and How​

Every connection using our Hotel-X Buyers API!

Traffic Optimizer is available exclusively for connections using the Hotel-X API. Connections using our Legacy API do not support this functionality.

Key Benefits:​

  • Improve your Look-to-Book (L2B) ratio by filtering out low-converting searches.
  • Reduce unnecessary search traffic, optimizing API performance and saving costs.
  • Decrease response times, improving efficiency for both Buyers and Sellers.

How Does It Work?​

Traffic Optimizer can be applied to either:

  • A specific connection between a Buyer and a Seller.
  • A particular access within a connection.

It uses a data-driven approach to analyze past transactions and automatically blacklist hotels that did not convert the previous day, based on selected optimization criteria:

Optimization Criteria:​

  • No Availability:

    • Blocks hotels that returned 100% "no availability" results the previous day for all requested dates.
    • Example: If searches for September returned 100% unavailability, the hotel will be blacklisted the next day.
    • If a hotel had availability for December but wasn’t searched the previous day, it will not be considered.
    • Hotels blocked under this criteria receive a grace period to accept new searches, and will be unblocked automatically when availability is detected.

  • Zero Bookings:

    • Blocks hotels that have never recorded a booking with Travelgate.

  • Not in Portfolio:

    • Identifies and blocks hotel codes that are no longer offered by the Seller.

Hotels that match these criteria are blacklisted, meaning searches for those properties will be blocked, reducing unnecessary traffic.

🚀 Daily Updates: The blacklist is refreshed every 24 hours, ensuring optimization is always up to date!